Privacy Policy
Last Updated: March 3rd, 2021
This Privacy Policy outlines the type of information collected, processed and used by Leado.ai and its affiliates, in connection with its website, products, platform and services (together, the “Services”).
Undefined terms in this Privacy Policy have the same definition as in our Terms of Service (“Terms”).
Leado.ai is committed to respecting privacy rights and has published this Privacy Policy to show its commitment to fair information practices. We are a “data processor” that collects and analyzes end user data at the specific request of our clients (“Data Controllers”). This Privacy Policy is only applicable to information collected through Leado.ai website and other communications between you and Leado.ai; it does not apply to any information collected by Leado.ai on other websites or through other means or to any websites or services of third parties (“Third-Party Websites”), which may have materially different policies.
By using the Services, you warrant that you have read and understood, and agree to be bound by, Leado.ai separate Terms of Use and any other applicable agreements.
By using the Services, you warrant that you have read and understood, and agree to the terms of, this Privacy Policy. If you do not understand or agree to this Privacy Policy, you must immediately cease using the Services.
Introduction
Leado.ai is a leads generation and marketing platform, used by networks, marketers and individuals to manage their online advertising. Clients use Leado.ai to generate leads for their business and products or business and products of their clients via their own branded creatives provided by the user or creatives created by Leado.ai.
Our clients determine the data that they provide to and collect through Leado.ai. Clients’ use, collection, exportation, or any other use of en user data, including the use of Leado.ai services, is governed by their own privacy policies and applicable laws, rules, or regulations.
Information Collection Practices
1. Our clients collect user information using Leado.ai
At the direction of our clients, who act as data controllers, Leado.ai collects the following types of information from Users to help clients optimize and measure their advertising and customer relationships:
- Ad Identifiers
- IP address
- Cookies
- Pixel Tags
- Imprecise Geographic Location Data derived from IP address and/or wifi networks
Clients can also choose to view and measure information provided by other third-party sources in the Leado.ai platform. Clients own the data that they provide to and collect through the Leado.ai platform. When clients remove or export their data from the Leado.ai platform, their use of data is brgoverned by their own privacy policies and applicable laws, rules, or regulations. Leado.ai serves as a data processor, acting at the direction of our data controller clients.
Clients use Leado.ai for pixel or server postback tracking to collect information about Users. Pixel tracking (also called “cookie-based tracking” and “client-side tracking”) methods store a Leado.ai session identifier in a user’s browser cookie on click. In postback tracking (also called “server-side tracking”), Leado.ai directly sends a session identifier to the advertiser on click. On conversion, the advertiser then communicates that identifier to Leado.ai for validation.
Leado.ai also supports server-to-server measurement for some clients. With any of the mentioned methods, when an end user clicks on an advertisement, goes to a specific web page or mobile app action that a Client chooses to monitor, Leado.ai collects information from the
User’s computer or device, including but not limited to IP and Ad Identifiers.
Clients may use Leado.ai to process information from end users to, but not limited;
- Measure campaign performance;
- Determining when users respond to ads; and more
2. Leado.ai collects information from its clients
Leado.ai collects your information needed to set up your account or improve our Services. Without it, we may not be able to provide you with all services requested. To do so, we need contact details – including mailing and/or billing address, email address, company name, and website URL. You will also need to provide a username and password to set up a Leado.ai account. Leado.ai treats your contact details as confidential business information and only uses it to fulfill any purpose for which you provide it, in any way described to you when the information is collected, to carry out Leado.ai’s obligations and enforce its rights arising from the Services, to notify you about changes to the Services, and for any other purpose with your consent.
Leado.ai may disclose end user data in the event we reasonably suspect fraudulent, malicious, or unlawful activity, or invalid traffic, or believe that we are legally required to do so. Leado.ai may also share anonymous aggregated data derived from the Leado.ai platform, including, for example, statistics about Leado.ai platform activity. Finally, we may transfer such data to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change.
You can link your account with certain third-party services like social networks. Some of the information provided to us from linking accounts may be published on your profile. Information you provide to us from the linking of your accounts may be stored, processed and transmitted for fraud prevention and risk assessment purposes, and publication and display of information that you provide us through this linkage is subject to your settings and authorizations on our Platform and the third-party service.
Where you provide consent, we share your information as described at the time of consent, such as when authorizing a third-party application or website to access your account or participating in promotional activities by third parties.
Where permissible with applicable law, we may use certain information about you, such as your email address, de-identify it, and share it with social media platforms, to generate leads, drive traffic or otherwise promote our products and services.
Managing Your Information. You can access and update some of your personal information through your Account settings. If you connected your Account to a third-party service, like Facebook or Google, you can change your settings and unlink from that service in your Account settings. You are responsible for keeping your personal information up to date.
Data Erasure. In certain jurisdictions, you can request that your personal information be deleted. Please note that if you request the erasure of your personal information:
- We may retain your personal information as necessary for our legitimate business interests, such as prevention of money laundering, fraud detection and prevention, and enhancing safety;
- We may retain and use your personal information to the extent necessary to comply with our legal obligations;
- Because we take measures to protect data from accidental or malicious loss and destruction, residual copies of your personal information may not be removed from our backup systems for a limited period of time;
3. Cookie Policy.
“Cookies” are text files placed on your computer by websites you visit or certain emails you open. Cookies store a string of information on a user’s computer or mobile device, which the user’s web browser provides to the website automatically each time it interacts with the website. The purpose of Cookies is to identify the user as a unique user of the website. Leado.ai uses two types of Cookies: “first-party cookies and third-party cookies.
First-Party Cookies. Leado.ai uses first-party Cookies for the following purposes: (i) to gather visitor and access information relevant to customizing the Services to your interests; and (ii) to store your password so you do not have to re enter it each time you use the Services. If you do not wish to have first-party Cookies placed on your computer or mobile device, you should set your web browser to refuse Cookies before accessing the Services. However, certain features of the Services may not function properly without the aid of Cookies. If you refuse Cookies, you assume all responsibility for any resulting loss of functionality.
Third-Party Cookies and Advertising. Leado.ai may advertise on other Third-Party Websites as part of our Services.
Leado.ai and third-party marketing partners, including Google, Inc., may use first-party Cookies (such as the Google Analytics Cookie), third-party Cookies (such as the DoubleClick Cookie) , and web beacons (such as the Facebook conversion tracking pixel,
https://www.facebook.com/business/a/online-sales/conversion-tracking), including across multiple devices, to inform, optimize, and serve advertisements to you based on your use of the Services. This practice is commonly known as retargeting or remarketing (https://en.wikipedia.org/wiki/Behavioral_retargeting). Google Analytics is Google’s analytical tool that helps website and app owners understand how their visitors engage with their properties. It may use a set of Cookies to collect information and report website usage statistics without personally identifying individual visitors to Google. Any of these third parties may place Cookies on your computer or mobile device, use web beacons (see https://en.wikipedia.org/wiki/Web_beacon), and gather IP addresses and log data to collect traffic
and activity data to deliver relevant metrics and content. You may customize your Google Cookies preferences or opt out of using Google Cookies on the Google Ads Settings page at http://www.google.com/settings/ads. You may learn about Facebook Cookies and how to customize your preferences at https://www.facebook.com/about/ads. You may opt out of using other third-parties’ Cookies by visiting the Network Advertising Initiative opt-out page at http://www.networkadvertising.org/managing/opt_out.asp. You can learn more about how to
delete or control Cookies at http://www.aboutCookies.org/.
Communications from Leado.ai
Without limitation, by using the Services and/or by providing your email address, phone number, Skype or any other means of communication, you expressly consent to receive communications from Leado.ai, its agents, and affiliates via that method of communication as provided by you.
You may opt out of communications by (a) following unsubscribe instructions in each communication; or (b) sending an unsubscribe request email to support@leado.ai.
Security of Personal Information
Leado.ai uses commercially reasonable safeguards to protect against the unauthorized access, use, modification, destruction, or disclosure of your Personal Information. However, due to the realities of data security, Leado.ai is unable to guarantee that any information provided to it will not be accessed, hacked, disclosed, altered, or destroyed by unauthorized parties. You agree to notify Leado.ai if your credit, bank, or other financial institution information, user name, or password is lost, stolen, or used without permission, if you provided that information to Leado.ai in connection with the Services. To confirm or make changes to your Personal Information, please email support@leado.ai.
Third-Party Websites
Leado.ai neither owns nor controls Third-Party Websites. Third-Party Websites are under no obligation to comply with this Privacy Policy except with respect to Personal Information provided directly to them by Leado.ai. Before visiting or providing Personal Information to Third-Party Websites, you should inform yourself of the privacy policies and practices (if any) of those websites and take steps necessary to, in your discretion, protect your privacy.
Promotional Activities
Leado.ai may conduct contests, giveaways, and other promotions. Any information submitted in connection with the foregoing will be subject to this Privacy Policy. Leado.ai may also ask you to participate in surveys to help Leado.ai improve the Services. Any Personal Information provided to Leado.ai in connection with any survey may be used in relation to that survey, and will be disclosed to third parties not bound by this Privacy Policy only in aggregated form.
Business Transitions
In the event Leado.ai goes through a business transition, including without limitation any merger, acquisition, partnership, business reorganization, debt finance, or sale of company assets, or in the event of an insolvency, bankruptcy, or receivership, Leado.ai may use information collected in accordance with this Privacy Policy, as part of any such business transition. In such instances, your information can be part of the assets transferred.
Changes to the Privacy Policy
We reserve the right to modify this Privacy Policy at any time in accordance with applicable law. If we do so, we will post the revised Privacy Policy and update the “Last Updated” date at the top. In case of material changes, we will also provide you with notice of the modification by email at least thirty (30) days before the effective date. If you disagree with the revised Privacy Policy, you can cancel your Account. If you do not cancel your Account before the date the revised Privacy Policy becomes effective, your continued access to or use the Services will be subject to the revised Privacy Policy.
If you have any questions regarding our Privacy Policy, or would like more information on our privacy practices, please contact us at support@leado.ai.
